For HouseCall Pro teams running paid ads

Your ad spend, matched to the revenue it created.

MatchRev links your paid leads to real jobs.
Now you can see cost per estimate and cost per job, not just cost per lead.

No edits to your jobs, customers, or schedule Optional lead tagging, from inside MatchRev Disconnect any time
From lead to job

Every number in that card is a real job. From lead to paid.

It started as one Meta lead from your “Spring Driveway Promo” form, one of many at about $42 each this month.
Here’s where that one went.

01 · Lead from Meta
She filled out your “Spring Driveway Promo” lead form on Tuesday at 2:14pm.
MatchRev loggedLEAD · Spring Driveway Promo · Tue 2:14pm · campaign CPL $42
Most tools stop right here.
02 · Estimate booked
Your office called her back and booked an estimate for Thursday at 3:30pm.
MatchRev trackedESTIMATE BOOKED · Thu 3:30pm · still linked to the Meta lead
Still tied to the original paid lead.
03 · Job closed
Your salesperson quoted an $800 job, got the yes, and took a deposit.
MatchRev trackedJOB CLOSED · $800 booked · deposit taken
Now this is an $800 booked job, not just a form fill.
04 · Upsold & paid
On the day, your tech added a $200 upsell and finished the work.
MatchRev trackedUPSELL +$200 · invoice $1,000 · marked paid in HouseCall Pro
The full $1,000 gets credited back to that ad.
The result
1 lead $1,000

One Meta lead from “Spring Driveway Promo” became $1,000 in revenue, credited to the ad that earned it. MatchRev does this for every ad and lead, so you stop optimizing for cost per lead and start optimizing for cost per estimate and cost per job.

Ad view

Same $42 a lead. 9× apart in real revenue.

Ads Manager says these two ads are twins. MatchRev shows which one actually prints money.

↑ Same surface stats. These two ads look identical in Ads Manager.
Ad A
Spend$1,500
Cost / lead$42
Leads36
CTR2.4%
Collected revenue
$11,200
Estimates booked22
Estimates shown18
Jobs booked9
Avg job value$1,244
Real ROI7.5×
Scale this
Ad B
Spend$1,500
Cost / lead$42
Leads36
CTR2.4%
Collected revenue
$1,240
Estimates booked12
Estimates shown7
Jobs booked2
Avg job value$620
Real ROI0.8×
Cut this

Same $42 a lead, 9× apart in collected revenue. MatchRev tells you which ads to scale and which to cut.

Want this for your account?

Book a Demo
Run your own numbers

How much of your ad spend is flying blind?

Drop in three numbers. We’ll show you how much budget you can’t see at the job level, and whether you’re in MatchRev’s range.

Your numbers
$8,000
$1k$40k
$120,000
$20k$500k
$700
$150$3,000
Ad spend you can’t see at job level
$96,000 /yr
going out the door this year with no clear tie to specific jobs
Jobs you do per month171
Ad spend as a share of revenue6.7%

If you’re not tagging sources, most of these jobs never get tied back to the ads that created them.

Likely wasted ad spend you can redirect
$19,200 /yr
If even the bottom 20% of that blind spend is going to ads that never book a job, that’s what MatchRev helps you redirect into winners. On your demo, we’ll run this on your actual HouseCall Pro data.
You’re exactly who MatchRev is built for.

On the demo, we’ll plug in your real HouseCall Pro and Meta accounts and build the pipeline card at the top using your data.

Prefer to self-check first? Take the 3-minute checkup →

Why MatchRev

Meta has half the loop. HouseCall Pro has the other half.

Each tool holds part of the answer. Nothing joins the two. That’s where MatchRev comes in.

CapabilityMeta AdsHouseCall ProSpreadsheetsMatchRev
Sees ad clicks, CPL & CTRmanual
Sees the real job, estimate & invoicemanual
Connects the ad to the job automaticallymanual
Real ROI on collected dollarsmanual
Collected / outstanding / scheduled / expected
Updates automatically

MatchRev is the only thing in your stack that connects the ad to the job automatically, and keeps it updated.

What we did, not what we promise
Publication pending
Raw quote from a real contractor goes here. The one-line result that makes a skeptical operator book a demo.
— Name, Title · Company
The figures shown across this page are from a live account. Named attribution and the full story drop in once permission is confirmed.

See these stats built on your data.

Book a demo and we’ll show you exactly how it works.

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