For HouseCall Pro teams running paid ads

Your ad spend, matched to the revenue it created.

MatchRev links your paid leads to real jobs.
Now you can see cost per estimate and cost per job, not just cost per lead.

No edits to your jobs, customers, or schedule Optional lead tagging, from inside MatchRev Disconnect any time

On Jobber? MatchRev runs on HouseCall Pro today and we’re expanding. Take the 3-minute checkup and we’ll show you where your blind spots are either way.

Ad view

Same $42 a lead. 9× apart in real revenue.

Ads Manager says these two ads are twins. MatchRev shows which one actually prints money.

↑ Same surface stats. These two ads look identical in Ads Manager.
Ad A
Spend$1,500
Cost / lead$42
Leads36
CTR2.4%
Collected revenue
$11,200
Estimates booked22
Estimates shown18
Jobs booked9
Avg job value$1,244
Real ROI7.5×
Scale this
Ad B
Spend$1,500
Cost / lead$42
Leads36
CTR2.4%
Collected revenue
$1,240
Estimates booked12
Estimates shown7
Jobs booked2
Avg job value$620
Real ROI0.8×
Cut this

Same $42 a lead, 9× apart in collected revenue. MatchRev tells you which ads to scale and which to cut.

From lead to paid

One lead followed from click to close.

She came in from your “Spring Driveway Promo” form, one of many at about $42 each. Here’s every step in between.

01 · Lead from Meta$42

She filled out your “Spring Driveway Promo” lead form Tuesday at 2:14pm.

Most tools stop right here.

$42
Ad cost
02 · Estimate booked

Your office called her back and booked an estimate for Thursday at 3:30pm.

Linked to the ad the lead came from.

03 · Job closed$800

Your salesperson quoted the job, got the yes, and took a deposit.

$800
Booked
04 · Upsold & paid

On the day, your tech added a $200 upsell and finished the work.

Paid
One of 22 this month

Most leads don’t pay you. This one did.

The ads that bring the most leads often aren’t the ads that make you the most money.

MatchRev links the $1,000 back to the ad it came from, so you can actually tell where you’re making money and where you’re burning it.

Leads
188
Estimates
67
Jobs
22
Ad spend
$7,908
Revenue
$19,603
ROI
2.48×

Across every ad this month, not just the good one.

Want this for your account?

Book a Demo
Run your own numbers

How much of your ad spend is flying blind?

Drop in four numbers. We’ll show you how much of your ad spend has no job attached to it, and whether you’re in MatchRev’s range.

Your numbers
$8,000
$1k$40k
$120,000
$20k$500k
$700
$150$3,000
20%
5%50%
Untracked ad spend
$96,000 /yr
going out the door this year with no automatic tie to the jobs it created
Jobs you do per month171
Ad spend as a share of revenue6.7%

Asking “how did you hear about us” catches some of it. Nothing ties the rest back to the ad that created it.

At 20%, that’s what you could redirect
$19,200 /yr
Your number, not ours. Move the slider to whatever you think is fair. That’s the budget MatchRev helps you move off the ads that never book and onto the ones that do.
You’re exactly who MatchRev is built for.

On the demo we walk through the card at the top of this page on a live account, and show you what it would look like with your numbers in it. Connecting your own tools is a separate setup call, only if it’s a fit.

Prefer to self-check first? Take the 3-minute checkup →

Why MatchRev

Meta has half the loop. HouseCall Pro has the other half.

Each tool holds part of the answer. Nothing joins the two. That’s where MatchRev comes in.

CapabilityMeta AdsHouseCall ProSpreadsheetsMatchRev
Runs your ads
Runs your jobs, schedule & invoices
Sees ad clicks, CPL & CTRmanualfrom Meta
Sees the real job, estimate & invoicemanualfrom HouseCall Pro
Connects the ad to the job automaticallymanual
Real ROI on collected dollarsmanual
Collected / outstanding / scheduled / expected
Updates automatically

MatchRev is the only thing in your stack that connects the ad to the job automatically, and keeps it updated.

What we did, not what we promise
Publication pending
Raw quote from a real contractor goes here. The one-line result that makes a skeptical operator book a demo.
— Name, Title · Company
The figures shown across this page are from a live account. Named attribution and the full story drop in once permission is confirmed.

See these stats on a live account.

Book a demo and we’ll show you exactly how it works.

Book a demo